Blog Post #6

After further researching for my expansion paper, I found a very interesting article pertaining to gender roles in advertising. In "Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States", Gilly’s article analyzes sex roles in advertising and compares her findings with U.S., Australian, and Mexican television advertisements. Gilly focuses mainly on women’s roles in advertising, emphasizing the ways in which gender portrayals influence society’s perception of appropriate sex roles. She reflects on the defined roles of women in showing how advertising is believed to highlight the idea that roles are “proper” or “natural”, in order to provide her audience with their own insight into this advertising tactic. I found her observations to be very intriguing, sparking some ideas to include in my expansion.