Research for Essay Expansion

As I explained in my previous post, I am going to be expanding on my "Men's Men and Women's Women" essay. Over the weekend I did some additional research on this expansion and found that Professor Antinora's suggestions would serve as the perfect counter topic. In the recent Dr. Pepper commercials featuring the new 10 calorie soda specifically made for men, the advertisement shows the epitome of  Men's Men. This particular commercial will allow me to show the similarities of how men portray themselves as well as women. The use of this advertisement will be beneficial to my paper's expansion and spark some interesting thoughts on the topic.

Essay Four Proposal

I plan of revising my essay one, which analyzed gender portrayals of advertising in a Carl’s Junior commercial. I selected this essay for expansion because I feel that I only analyzed a small portion of this highly controversial subject. I only addressed the female gender portrayals and didn’t include this topic in the “bigger picture”. To further develop, I will compare the female’s role in comparison to that of male’s in these Carl’s Junior commercials. I think that it will be interesting to compare how each is presented in reference to physical appearance and presence. Advertising companies, such as Carl’s Junior use the tactics as stated in “Men’s Men and Women’s Women” to reel in their intended audience. As I state in my original essay, women are made out to be almost unreal. I will research and diversify the difference to that of men.

Key Terms:

·         Gender roles in advertising

·         Carl’s Junior jalepeno burger commercials

·         Female versus male portrayals in advertising

·         Sexism in advertising

·         Gender roles in the 21^st century